Our Relationships With Brands
We feel that transparency is key to trust, and that if you’re going to listen to us talk (usually overly enthusiastically, which is the only way we know how to be) about products and brands then it’s fair for you to understand if and when we do have some sort of relationship with that brand. These relationships aren’t just with This Watch Life since many of them predate the podcast, but essentially exist as relationships with Lydia, Vu, and/or TWL.
We don’t do proper reviews, and aren’t here to help you sort out the good from the bad. We prefer to only talk in depth about watches that we genuinely like, and leave the ones we don’t like for someone else to talk about. We also aren’t interested in working hard to find things to criticize (obviously with the exception of a lack of quick adjust on bracelets)… as we think there are others who are so much more suited to that.
But we do want you to feel like you know what’s going on behind the scenes, for instance, when we borrow a watch or get some product in from a brand to check out. We try to mention these details in each episode, but we will always be sure to put it in the description of each episode where it’s relevant.
If a brand isn’t mentioned here (in this alphabetically organized list), that just means we don’t have a relationship with them that warrants disclosure. For instance, if we have just talked to people from a brand or visited their booth at an event, or if we have attended a local brand enthusiast event and everyone got a schwag bag, or if we have bought their products as customers, we don’t feel that these constitute relationships for the purpose of this disclosure. However, if we have been given free flights or hotels to attend an event or visit the manufacture, or lent product, or given free product, or been paid or sponsored, or anything of that sort… that’s all definitely worth disclosing.
Atelier Wen
After meeting at Watches and Wonders 2024, they loaned us a watch that we had to send back.
Delugs
We have been buying Delugs straps and watch cases and rolls since 2020. In 2024 we met for the first time and quickly became friends, and they have since provided us with a number of free products that we get to keep.
Hamilton
In 2023 Worn and Wound, in partnership with Hamilton, commissioned Lydia to write and photograph a sponsored article to be published on Worn and Wound about new Hamilton watches that were being released.
Jaeger LeCoultre
In 2016 when we had just started collecting watches, in cooperation with our AD, Nymans Ur, we were flown out to Geneva with a dozen other customers to visit the JLC Manufacture and have a nice dinner and wine tasting.
NOMOS
We have been buying NOMOS watches since 2015, and they are a sentimental brand for us as for really big milestones over the course of almost a decade they have been the gift of choice between us when we really want to go all out. We're huge fans of the brand and their watches and everyone we've met from the company, and even consider some of the people at NOMOS our friends.
In 2023 they invited us out to NOMOS Forum, their annual event, with some other influencers, and took care of travel expenses. They've also lent us watches to wear, photograph, and check out (starting in 2022), and we have always had to send them back when we were done.
Nymans Ur
We have been customers of Nymans Ur since 2014 and they are our main AD and the place we have bought the majority of our watches. In that decade we have of course become friends with a number of people who work there. In 2016, in cooperation with Jaeger LeCoultre, they flew us out to Geneva to visit the JLC boutique and to do a manufacture tour.
Panerai
In 2024, through the Stockholm Panerai boutique, they invited us to Watches and Wonders to visit their booth and see their novelties, took care of our flights, and provided us with guest passes to the show.
Serica
After reaching out to us in 2024, they lent us two watches that we had to send back.
Worn and Wound
In 2023 Worn and Wound, in partnership with Hamilton, commissioned Lydia to write and photograph a sponsored article to be published on Worn and Wound about new Hamilton watches that were being released.
Zodiac
Lydia was lent a watch from the brand in 2022 to take photos for her Instagram account, but they then told her she could keep it.